• ZILtoid1991@lemmy.world
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        23 days ago

        Not unlikely, but some of these rumors are spread by wellness gurus, so you will buy their book on how to grow your own vegetables, and the “organic” real ketchup they make. Others are just conspiracy theories that build upon taking food scarcity and pricing arguments in good faith, so some think 96% of our food is made out of powder made out of crude oil (my late stepmother believed in this).

  • sp3ctr4l@lemmy.dbzer0.com
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    24 days ago

    I… goddamnit.

    Within the last 72 hrs, I’ve made a couple comments with the term ‘fruigetable’, a sort of portmanteau / play on words, commentary on the whole ‘what even is a fruit, a vegetable?’ discussion.

    In at least one of those comments, I said that ketchup is basically a “fruigetable smoothie”,made out of primarily corn (the HFCS from it) and tomatoes, two fruigetables.

    It seems that Heinz basically agrees with me.

  • supamanc@lemmy.world
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    24 days ago

    Tomato based juices and smoothies are readily available across Europe. As a way to market them in the states, i domt see this as an issue.

    • audaxdreik@pawb.social
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      24 days ago

      The marketing is kind of the problem, here.

      Capitalism keeps pushing companies to pursue growth quarter over quarter, never slowing down, so rather than allow Heinz to continue taking in merely large sums of money for its mediocre (fight me) core product, they need to instead pursue absurd profits with ridiculous ideas. Tomato based smoothie is fine, ketchup based smoothie including vinegar and typically spices like garlic and onion powder is … More questionable. Especially paired with an underwhelming, omnipresent brand like Heinz.

      I realize this isn’t actually a cross promotion either, but it still feels kind of adjacent to one. I’m tired of everything being mixed with everything. Heinz x Oreo. Nike x Twix. Pampers x Toyota. Make it fucking stop.

      • supamanc@lemmy.world
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        23 days ago

        Without actually sampling the product, i’d be very surprised 8f this was actually ketchup based though. Although, ketchup in the US is extremely sweet compared to Europe, so I couldn’t rule it out.

  • Avid Amoeba@lemmy.ca
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    24 days ago

    Nice contribution! I instantly had #latestagecapitalism vibes when I saw this article earlier but didn’t feel like doing the work.