American Eagle is in full-on crisis mode after their “Sydney Sweeney Has Great Jeans” campaign was met by swift public backlash as critics accused the ad of invoking eugenics. Today, the clothing company finally put out a statement explaining the campaign’s original aim: American Eagle is clarifying that their Sydney Sweeney ad was only intended to make people masturbate. […]


Context: https://www.smh.com.au/culture/celebrity/why-sydney-sweeney-s-good-jeans-campaign-is-being-compared-to-nazism-20250729-p5mikz.html

  • Ech@lemmy.ca
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    9 days ago

    Blonde haired, blue eyed woman exemplified as having “great genesjeans” wasn’t a great idea for an ad before the Nazi resurgence. Nowadays, at best, it’s extremely tone deaf, and I don’t blame people for seeing it as a dog whistle.

    • captainlezbian@lemmy.world
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      8 days ago

      Yeah I don’t think it’s a dog whistle but it’s definitely really tone deaf. If it was 20 years ago with a diverse group of attractive spokespeople it could’ve been a clever little campaign, but it’s a bit rough today