- cross-posted to:
- apple@lemmy.zip
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They have a customer base loyal enough to keep buying the Magic Mouse. I don’t think strategy matters at this point.
This. Their customer base doesn’t tell Apple what they like. Apple tells its customer base what they’re going to like.
Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would’ve told me a faster horse.’ People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
– Steve Jobs
And it turns out, if you are able to build an entire business out of a cult of personality, you don’t even have to figure out what they will want anymore. They will just want what you make.
Tim’s Cooked
I doubt a change in leadership will change things for the better. A new CEO will likely just double down on an already failing AI strategy.
And then they will cut down on other products so they can double down even more.
Maybe he should try to…
Think Different?
Seems the only people upset with Apple are investors and anyone not in the ecosystem.
Stay mad, ig.
Yeah, we’re totally mad we’re not in an locked in ecosystem where they treat you like a todler.
I cry myself to sleep every night, so mad, not being able to use Apple devices. /s
But whatever makes you validate yourself, ig.
Trust me when I say, there is no reaching this one. He only knows how to regurgitate keynote talking points. Apple is secure and collects zero user data according to him…because they said so. It’s no wonder apple doesn’t allow 3rd party app stores. These people need their hand held.
Proves my point 😂
Yeah, who needs investors and new customers!
Apparently this author thinks a 3 trillion dollar company does.
But iPhone18 is on the horizon, now in plastic and pastel colors. Buy it shapples!
Maybe offer a good product at competitive prices?
The last thing they dropped that i thought about getting was the air when I was a college kid looking for a facebook/YouTube machine.
i really don’t agree. i see that the Vision Pro was probably too ahead of its time in terms of cost and hardware capability, but their AI strategy, while making similar mistakes, is one i agree with. while Nvidia and Microsoft et al are jerking off their investors by growing AI in wildly different directions with limited use cases, Apple clearly has a vision for bringing AI to users in a way that is private and secure first and not based on data mining their customers or glazing B2B partners. they’re not promising to reduce the professional workforce. they’re not predicting the end of the world. they want to create use experiences.
this is a similar take you might have had in 2010, wringing your hands at Apple’s demise because they didn’t jump on the virtual private cloud bandwagon with GCP, AWS, and Azure (not to mention all the failed attempts). comparing Apple to Nvidia and Google is ludicrous to me. compare Apple to Samsung or Qualcomm, and the picture looks different.
my biggest disagreement is that if Tim Cook gets ousted for someone who will do the same AI deepthroating we’ve seen from the rest of the tech industry it would be a tragedy.
Apples AI exists because of the data mining others have done. They are no more private than other high end names in their markets. With Tim Cook or without him Apple deserves to fail and if this country wasn’t so engrossed in consumerism they probably would have. They’re anti-competition, anti-consumer, tax dodging, and willing to do any amount of knee bending to Donald to keep numbers up. Who cares about their vision.
They are no more private than other high end names in their markets.
Source for this?
When it comes to user tracking for the purposes of targeting ads they’re pretty deceptive. https://blog.lockdownprivacy.com/2021/09/22/study-effectiveness-of-apples-app-tracking-transparency.html
When it comes to Apple intelligence they skirt the question by not actually collecting the data themselves. Instead they rely on third parties to harvest the data and apple shows up to collect whatever they’ve rounded up.
The rest is based on the fact that all security claims made by Apple are near impossible to audit. You just have to take their word for it and for a company that makes such a ridiculous effort to paint themselves as secure and private, you shouldn’t have to just take their word for it.
I would highly recommend you go through their security compliance documentation before saying its not auditable. The systems are very thorough for auditing.
Start here:
https://support.apple.com/guide/certifications/intro-to-apple-security-assurance-apc3cea61877b/web
Extra reading here:
https://help.apple.com/pdf/security/en_US/apple-platform-security-guide.pdf
https://support.apple.com/guide/certifications/macos-security-compliance-project-apc322685bb2/web
https://github.com/usnistgov/macos_security/wiki
https://support.apple.com/guide/certifications/apple-pay-security-certifications-apc3a0db329f/web
https://support.apple.com/guide/certifications/apple-internet-services-security-apc34d2c0468b/web
https://support.apple.com/guide/certifications/apple-app-security-certifications-apc392d0e98c3/web
https://support.apple.com/guide/certifications/visionos-security-certifications-apcf57bea62a/web
https://support.apple.com/guide/certifications/watchos-security-certifications-apc3dc9d68d91/web
https://support.apple.com/guide/certifications/tvos-security-certifications-apc3c0bb26e2b/web
https://support.apple.com/guide/certifications/macos-security-certifications-apc35eb3dc4fa/web
https://support.apple.com/guide/certifications/ipados-security-certifications-apc38ef52880f/web
https://support.apple.com/guide/certifications/ios-security-certifications-apc3fa917cb49/web
https://support.apple.com/guide/certifications/secure-enclave-processor-security-apc3a7433eb89/web
https://support.apple.com/guide/certifications/about-apple-security-certifications-apc30d0ed034/web
None of these articles are proof of anything and again you’re just taking their word for it. None of this is apple open sourcing the software for audit and none of these certifications makes them special. This is like saying a Microsoft Surface device passed all of these certifications and checks so it can’t get malware.
It literally describes their entire security process, which is vetted by NIST (a government agency of the United States of America who create standards), NASA (a government agency of the US that focuses on civil space programs, aeronautics research and space research), DISA (a DoD combat support agency that provides IT and communications support to the president, VP, Secretary of Defense, DoD, and any individual or system contributing to the defense of the US), and LANL (one of sixteen research and development laboratories of the DoE who conduct multidisciplinary research in fields such as national security, space exploration, nuclear fusion, renewable energy, medicine nanotechnology, and supercomputing).
Those guys are always looking at Apple’s security. Always.
Its vetted, tested, and hardened based on scientific research by many organizations. Its not just apple whipping this shit up willy nilly.
You are still insisting that these stop apple from writing software to harvest user data. The chips can work and the software can still be flawed or malicious. You seem to think that these certifications make it impossible to write malicious software for this hardware. You fundamentals don’t understand what you’re implying.
https://support.google.com/pixelphone/answer/11062200?hl=en#zippy=%2Cnist-fips----cmvp-cavp
Pixel devices have the same certificates. Does this mean Google can’t harvest my data?
Source for this?
https://www.macrumors.com/2023/12/06/apple-governments-surveil-push-notifications/
People who think companies can be worth trillion dollars and not be guzzling or routing data through some loopholes are delusional. But do continue regurgitating their marketing and PR releases.
Push notifications are a per app permission that you can allow or disallow.
https://www.apple.com/legal/privacy/law-enforcement-guidelines-us.pdf
the perfect is the enemy of the good. the article is specifically about comparing Apple to companies like Nvidia and Google, who do all those things but worse, while advocating they go further in that direction.
I get that but they aren’t constantly tooting their own horn about how private and secure they are.
i honestly don’t know what you’re advocating for
I’m advocating for people to stop treating Apple like some defender of privacy and security. If any of these things comes between apple and profits, they will not hesitate to bend the rules like they’ve done for China.
pretty irrelevant to the point i was trying to make
When will this disgraceful pig (Tim Cook) get his Luigi?
