It’s true, nobody owns the Moon. But that doesn’t mean that anybody can do whatever the heck they want. Taking that argument to the extreme, do we really want some giant corporate logo burned into the regolith for the world to see, so that every time you gaze up into the night sky you’re reminded of the existence of some silicon valley startup – because of course it would be some silicon valley startup to pull a stunt like that.

In an ironic twist to this whole saga, shortly after launch the Peregrine lander suffered a propellent leak. It ended up spending six days in Earth orbit before burning up in the atmosphere. So maybe the universe is trying to tell us something.