Ya, people at the lowest end of data usage, like 1 GB or less per month and that had loaded up on the biggest data package for the lowest rates are paying more on renewal, and aren’t really benefiting from all the extra data they hadn’t used yet. Those with more moderate/high usage though(maybe 5+ GB/month) are likely paying less on the new plans. I know for me the plan is significantly cheaper than my original one and I get a lot more data available. They also rolled the 911 fees and unlimited calling/texting into the base rate so that makes it a bit cheaper than just comparing the base membership rate. Maybe some particularly heavy users are still further ahead on other carriers “unlimited” plans, but I know even when I had an unlimited plan paid by my employer, I rarely used more than 10 GB/month which is still less data than Lüm’s current cheapest plan.