Just got some Swisse vitamin D and 3/4 of the tub is air. I’ve had similar experiences with other brands too.
So what’s the deal?
Wouldn’t it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want
I can understand the “fill with air” gimmick for things like potato chips, but not supplements. These are numbered. There’s 60 pills here, you’re advertising this number on the label, you can still put the same number on a smaller tub.
Why tho?
Yes, back in time, computer software a game also use big box at store, for attention.
And then you had Adobe Collection Packs… huge boxes filled with shitloads of floppys or cds and the chunkiest manuals you’ve ever seen. And read.
Hard to imagine in next few decades, you can’t buy Adobe, but rent it.
(Can I tell you a secret? Their products from twenty years ago still work. The best part? No fucking AI)